HAVE YOU MET MOE?
When we created the GZMOE brand we had no idea just how big this little guy would get. Moe stands for everything the GZMOE brand is – fun, nerdy, tech obsessed, quirky, and a little bit too crazy about office supplies. This friendly little helper was created to help guide customers through the GZMOE.com site with ease, and make sure shopping online was a fun experience.
NAMING & LOGO DESIGN
WHERE IT ALL BEGAN
GZMOE was built entirely from the ground up including naming, logo design, character design, web design, and digital marketing. In the beginning the project had two main goals. Keep it fun, and keep it friendly. Moe was created as the face of the company to achieve these goals and he’s present in every aspect of their branding.
THE MANY FACES OF MOE
After the branding was defined, it was time to make Moe come to life. We took the two dimensional character from the logo and turned him into a three dimensional cartoon style character who gave a more realistic face to the GZMOE brand. Now he dresses up for seasons, holidays, nerdy movie premieres, and occasionally as random figures from history like Albert Einstein.
Once Moe was created the project then turned to the web design phase. Based on an existing Ecommerce platform, GZMOE.com was designed to stand out from your typical online office supplies retailers. With bold, bright colors and techy patterns the site came to life.
GZMOE IN PRINT
Because GZMOE exists mainly as an online retailer, print pieces are rare. However, there are a number of promotional materials that have been created to promote the GZMOE brand at conferences, trade shows, and as part of their giveaways.
Being a full service digital agency, our job doesn’t stop when the website launches. GZMOE is a prime example of our integrated marketing campaigns that target potential customers through social media such as Facebook and Twitter, retargeting, and pay per click campaigns.