Graffiti Shield® is a leading manufacturer of graffiti prevention films in California. With a line of products including Glass Shield™, Metal Shield™, and Custom Shield™, they service a wide range of customers including the Los Angeles Metro system (MTA), University of Southern California, and the North Country Transit District out of San Diego Country (NCTD).
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Unlike typical branding projects that start from scratch, Graffiti Shield® came to the table with initial logo concepts that they wanted to turn into a refined solution. Taking cues from the original concept in the graffiti style typography, bright colors, and modern logotype we created a brand identity system for the company itself as well as the various products they carry.
With the style defined, Graffiti Shield® then requested three additional logos for the individual products they carried. In order to keep each product and its section of the website separate we created a color coding system that would differentiate one product from the others available.
Keeping the color coding system the main focus, the overall aesthetic of the Graffiti Shield® brand was designed to symbolize the nature of what they do – keeping surfaces safe from paint, scratches, and drawings. This was done by the creation of a clean, minimalist environment for the logos to exist in.
WEB DESIGN & DEVELOPMENT
Applying the newly designed Graffiti Shield® brand to the website design meant ample amounts of white space, a focus on the four color system, and no filler content. Keeping the overall look and feel clean and straight forward allows visitors to focus on the content rather than the design itself.