Creating a logo for any company is a complicated process. Creating a logo for a company within a company? Now that’s a challenge. We took this challenge on, however, when it came to our in-house photography division, Fluxx Photography. By taking cues from the existing DesignFluxx brand, we created a sub-brand that had the same look and feel but also had it’s own unique identity.
Dissecting the DesignFluxx brand’s typography and minimalist logo mark, and the existing Fluxx Photography’s logo mark based on a camera’s shutter we came up with a mark that represented what Fluxx Photography had evolved into since it began.
Fluxx Photography is a fluxxable division, capable of shooting any of our client’s needs from event photography to weddings, product photography to large corporate photoshoots. It’s focus, however, has become quality photography of our clients at work for use on the websites we create and the marketing materials we design.