Eco>Absorb is a leading manufacturer of environmentally friendly super absorbents, a brand new alternative for spill clean-up. Focusing on the environmental aspect of the product, we built a site that was informative and ensured that visitors would mentally connect the Eco>Absorb brand with nature.
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The entire Eco>Absorb site is focused on the imagery of nature in the wild, from the natural, earthy color palette to the exposed photographs of trees, moss, and waterfalls. With in-depth content pages and clear calls to action, visitors are presented with an easy to navigate, informational website.