A NEW CUTTING EDGE
Cutting Edge Constructors & Engineers didn’t just want to update their corporate image, they wanted to create a brand and website that showcased the work intensive and impressive mission critical work that they do for clients that include the United States Air Force, US Army Corps of Engineers, the YMCA, the United States Marine Corps, Caltrans, U.S. Department of the Interior, and much more.
Faster than all websites avg.
Avg. Load Time
Initially, Cutting Edge was operating under the name Cutting Edge Concrete which meant that intial concepts were focused on concrete construction. Ultimately, the concept changed to represent the wider range of construction that Cutting Edge now performs for it’s various clients.
After deciding on a general concept, we worked closely with the client to refine the mark. Customizing the imagery to represent different areas of their business, defining a color scheme based the previous gray and blue, and tailoring the typography to match the brand’s personality were the final steps. The system created allows the logomark and logotype to exist together or separately, depending on the application.
With the logo system designed, the next step was to design print materials that featured a cohesive brand that would create brand recognition with current and potential clients.
WEB DESIGN & DEVELOPMENT
Once Cutting Edge had a defined brand, the project progressed to the web design and development phase. One of the main goals of the site was that it would be responsive, or in other words, would adapt to the resolution of the device that visitors were using to view the site. This creates a website that can be viewed on any mobile device without compromising the quality or content.